Translator：Wang Yichun

As the digital economy evolves, data has become a pivotal asset for economic expansion. The burgeoning need for data management and privacy protection, coupled with individuals' growing concern for privacy and personal information security, has brought the issue of data compliance in digital marketing to the forefront. What are the implications of data compliance on business growth? How should companies navigate compliance requirements? On February 15, Mr Zhao Tianjiao from Landing's Digital Economy Legal Services Team will join Mr Wang Cheng, Co-founder of Convertlab, to delve into how data compliance can fuel corporate digital marketing growth.

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Live Broadcast Highlights

Centered around "Corporate Digital Marketing" and "Data Compliance," the key topics for this live broadcast include:

1. What is the current state of domestic data compliance? How does it compare with international standards?
2. What are the most significant restrictive impacts of data compliance laws on digital marketing? What positive effects do they have on continuous healthy business development?
3. With the globalization of the economy, how should companies manage cross-border data compliance? What specific solutions are available?
4. What constitutes "full compliance" for domestic companies with varying levels of data compliance? What stages must be undergone? What are the typical characteristics of each stage?
5. In which industries are Landing's clients primarily concentrated regarding data compliance demands? What are the typical scenarios involving data compliance?
6. What are the differences in cross-border data compliance requirements for Chinese companies going global and foreign companies operating in China? What are the main destinations for Chinese companies going abroad?
7. Compliance is a systematic process. Specifically, what areas should be addressed for compliance rectification? How much does it cost? What are the potential risks if compliance rectification is not completed?
8. Among Landing's clients, have any companies been penalized for "non-compliance"? What were the specific reasons? Have any companies effectively avoided risks or even boosted business growth by completing compliance rectification? Can specific cases be shared?
9. What basic compliance principles must companies adhere to when conducting marketing activities?
10. What will be the trend of domestic data compliance in 2023? Will compliance requirements tighten? How should companies prepare?

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About Convertlab

Convertlab, officially known as Shanghai Xin Zhao Yang Information Technology Co., Ltd., was founded in 2015 with a mission to create a digital marketing hub. This one-stop marketing platform empowers businesses to navigate digital marketing with ease, making marketing simpler.

With a unique blend of "marketing technology" and "operational artistry", Convertlab offers a professional, convenient, and intelligent suite of marketing solutions through its proprietary Convertlab Marketing Cloud product. Leveraging big data and AI, Convertlab assists businesses in crafting insights that mirror real user behavior. By employing precise marketing automation and interaction, it not only enhances customer experience but also pioneers data-driven marketing strategies, leading to remarkable growth in performance.

Focused on delivering cutting-edge digital marketing hub SaaS services, Convertlab has aided 400 companies in discovering and converting customers on an open integrated platform, all while providing a comprehensive assessment of marketing outcomes.

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About Landing's Digital Economy Legal Services Team

Landing's Digital Economy Legal Services Team specializes in areas such as the Internet, digital economy, digital collections, and the metaverse. The team excels in offering legal services encompassing data product transaction compliance, cross-border data compliance, commercialization compliance solutions, intellectual property, and criminal compliance. They provide a full spectrum of legal services, from compliance due diligence to risk analysis, solution development, system building, execution, and optimization.

With a diverse background in computer science, law, and various industries, members in this team have backgrounds in computer science, law and industry, served as senior legal directors for numerous tech companies, and have provided internet and data product transaction compliance legal services to various companies, such as IoT company, smart parking operator, smart logistics platform, big data company, financial technology company, e-commerce company, data exchange, SaaS service platform, IoT equipment manufacturer, and other industry-leading enterprises. Their experience ranges from intellectual property disputes to privacy rights issues, and criminal cases involving personal information infringement and computer system intrusion. They have also actively participated in significant legislative drafting and standard-setting within their field. By employing a multifaceted approach that combines "law + technology + business", Landing's Digital Economy Legal Services Team fosters efficient communication with clients, adding tangible value to their endeavors!