On the afternoon of July 18, 2025, a seminar titled “Going Global: How to Avoid Intellectual Property Pitfalls” was successfully held at the Shanghai office of Landing Law Offices. The event was co-hosted by the Specialized Committee on Professional Services of the Shanghai Producer Services Promotion Association and the Shanghai Pudong Intellectual Property Financing Promotion Association(上海市浦东新区知识产权融资促进会), and organized by Landing Law Offices, a member of the Committee.

The seminar aimed to help companies systematically reduce intellectual property (IP) risks and strengthen compliance in overseas operations. It focused on IP protection and compliance challenges in global expansion, featuring case studies from leading companies in sectors such as energy and medical technology. More than 20 companies from various industries participated actively.

Mr. Wang Yong, Deputy Secretary-General of the Shanghai Productive Services Promotion Association, delivered the opening speech. He emphasized that “going global” has become a major trend for Chinese companies, with intellectual property becoming a key challenge. IP-related disputes—including legal conflicts, market access barriers, and damage to reputation—are increasingly common. Since its founding, the Specialized Committee on Professional Services has drawn on the expertise of its members to help companies achieve high-quality international growth, and seminars like this are an important part of that effort.

Mr. Wang Yong

Deputy Secretary-General

Shanghai Productive Services Promotion Association

Ms. Zhang Li, Senior Partner and Deputy Director of the Intellectual Property Department at Landing Law Offices, as well as an expert advisor to the Committee, delivered the keynote address. Centered on the theme “Going Global: How to Avoid Intellectual Property Pitfalls,” she provided a detailed analysis of common overseas IP infringement scenarios, relevant legal standards, and practical prevention strategies. Using real cases from cross-border IP disputes, she introduced a three-stage risk management framework covering strategic planning before market entry, compliance review during operations, and effective response after disputes arise. Her presentation offered clear and actionable guidance to companies, especially as Chinese enterprises increasingly face IP challenges abroad.

Ms. Zhang Li

Senior Partner & Deputy Director of the Intellectual Property Department

Landing Law Offices

Enterprise Case Sharing

The seminar also included experience-sharing from three representative companies:

Mr. Cao Wenjie, Technical Manager of the Energy Storage Product Line at Shanghai Chint Power System Co., Ltd., presented on the topic “Lighting Up the World with Green Energy.” As a subsidiary of Chint Group, a National Top 500 Enterprise and a national model of service-oriented manufacturing, Chint Power operates in more than 140 countries and regions, with 66% of its international employees hired locally. Mr. Cao shared examples of the company’s PV and energy storage applications in the U.S., Japan, Turkey, Poland, and Italy. He described how the company uses a “global framework + local execution” approach to adapt products to market needs, overcome cross-border challenges, and achieve service localization.

Mr. Cao Wenjie

Technical Manager of the Energy Storage Product Line, Shanghai Chint Power System Co., Ltd.

Mr. Dong Zhehua, Executive Vice General Manager of Zhonghui Medical Technology (Shanghai) Co., Ltd., spoke on “Leading a New Era of Non-Invasive Treatment.” He shared how Zhonghui Medical  built a comprehensive global IP protection system through early patent planning overseas, creating a strong foundation for expanding into international markets based on its technological strengths.

Mr. Dong Zhehua

Executive Deputy General Manager, Shanghai Zhonghui Medical Technology (Shanghai) Co., Ltd.

Mr. Zhang Dongmin, Key Account Director of Shanghai Singoo Information Technology Co., Ltd.(上海星谷信息科技有限公司）, introduced the use of Singoo Cloud AI in overseas marketing. As an all-in-one AI-driven global marketing platform, Singoo Cloud helps companies fully digitalize their overseas marketing through AI-ad management, smart website building, and social media operation—effectively increasing sales and advertising efficiency while supporting Chinese manufacturers in going global.

Mr. Zhang Dongmin

KA Director, Singoo Cloud 

Conclusion

By combining professional analysis with real-world corporate experience, the seminar provided practical strategies to help expanding companies avoid IP risks and reduce the cost of trial and error in global markets. It also created a platform for communication and collaboration, supporting stronger compliance in international operations. Going forward, the Promotion Association will continue to work with professional organizations to build a shared service ecosystem for global expansion and help Chinese companies achieve safe and sustainable international growth.