Translator：Xiong Yajie

The rapid development of Internet promotion and sales method such as live broadcast marketing has provided a new engine for corporate revenue growth. However, in recent years, regulatory agencies have continuously tightened their scrutiny on such emerging sales forms. The "Measures for the Administration of Internet Advertising" implemented on May 1 has increased the compliance risk of corporate brand promotion, and huge advertising fines have become the sword of Damocles hanging over the head of all 2C enterprises.

In order to help companies establish a systematic advertising compliance risk control perspective and remind companies of high-risk issues that are easy to ignore, Landing Law Offices and LexisNexis held a special event on "Review and Response under the New Regulation of Internet Advertising". A number of Internet and new media professional lawyers will conduct in-depth analysis on compliance issues in key areas of the industry, such as live commerce advertisements, new media soft advertisements, and three-product and one-machine advertisements, and provide compliance solutions for your brand promotion. You are sincerely invited to participate in the exchange.