English version translated by XU Xinyuan (Wayne)

On February 18, 2023, the 2022 Legal Vision Branding Gala was held at the China Financial Information Center in Shanghai. During the event, Legal Vision formally unveiled the Law Firm Brand Influence Directory 2022 and the cases of the Excellent Law Firm Brand of 2022. LANDING was successfully selected to the Law Firm Brand Influence Directory. LANDING’s case, the first Metaverse Moot Court in completely virtual space in China, was also recognized in the Innovative Brand Influence category 2022. Mr. DING Xueming, senior partner of LANDING, attended the ceremony and received the award on behalf of LANDING.

Since the declaration of the Law Firm Brand Influence Directory 2022 began, as of Dec.31, 2022, Legal Vision Research Center has received applications from hundreds of law firms across the country. After the examination on four dimensions of Brand Recognition, Brand Ecology, Brand Activity, and Brand Evaluation, LANDING was successfully selected into the Directory, proving that it is necessary and proper to conduct law firm brand operation.

Legal Vision has received more than 500 cases from over 100 law firms during the application process. After a fierce competition, awards from six categories of “the 2022 Excellent Cases of Law Firm Brand Influence” were formally unveiled. One award category is the Innovative Brand Influence, which requires the law firms to exhibit outstanding brand effect through innovative practice along with presentations, theme activities and professional works. The award for Innovative Brand Influence is an affirmation of LANDING’s brand activity capability.

According to the award committee, the case of the first Metaverse Moot Court in completely virtual space in China is one of the attempts of LANDING to build a metaverse law firm. The case is in a novel form, with all the trial activities being presented in the metaverse courtroom, and has been widely noticed by the public. The activities have been organized in an innovative way, producing a good brand impact.

In the past 2022, LANDING has profoundly strengthened the awareness of brand development, and organized hundreds of events for different targets, on various themes and in multiple forms. The events include the Metaverse launch during the COVID period, the FCPA seminar where Chinese and foreign experts brainstormed, the LANDING Growth Camp for the all-round cultivation of young lawyers, the Metaverse Moot Court which are profoundly on the cutting edges of the industry, etc. Each event gathers the wisdom and innovation of LANDING, and the award proves the correctness and advancement of LANDING’s brand development.