Translator：Zhang Xiaotong

On October 17, 2023, the Sky Tech Salon Game AI special event, co-hosted by Shanghai Landing Law Firm, Alibaba Cloud, and GrowthEase, was successfully held in Beijing.

With the advent of the intelligent era, artificial intelligence (AI) is becoming a crucial force in transforming the gaming industry. More and more gaming companies are leveraging AI technologies such as large models to enhance research and development efficiency and user experience. However, regulatory requirements for AIGC（Artificial Intelligence Generated Content）in games vary both domestically and internationally. The recently issued "Interim Measures for the Administration of AI-generated Content Services" by the Cyberspace Administration of China also sets forth requirements for the safe and compliant development of AI-generated content.

Therefore, Shanghai Landing Law Offices, Alibaba Cloud, and GrowthEase jointly initiated the Sky Tech Salon, focusing on the impact of generative AI on the gaming industry, how cloud and AI technologies can better land in gaming scenarios, and the compliant application of AI in the gaming industry. The event aimed to assist companies in the lawful and compliant application of AI technology in gaming, providing personalized and immersive gaming experiences while achieving cost-effective research and development.

Senior consultants including Ye Juan from Shanghai Landing Law Offices, Ji Shuhui, Senior Technical Art Expert at Tuyoo Games, Zou Ling, Product Director at Alibaba Cloud's NLP Lab, Fu Feifan, Senior Product Expert at Alibaba Cloud, Li Hao, Head of Game AI Technology at GrowthEase, and Li Yuchen, Director of Solution Architecture for AI at Alibaba Cloud, conducted thematic presentations during the event.

Senior consultant Ye Juan from Shanghai Landing Law Offices addressed the legal risks and compliance points associated with the application of AI technology in gaming, covering areas such as copyright infringement, algorithm violations, content safety risks, and related triggering scenarios. She provided specific measures to prevent these legal risks and detailed the requirements and processes for algorithm filing and AI-generated content labeling.

Ji Shuhui, Senior Technical Art Expert at Tuyoo Games, shared practical experiences in building internal multi-module and personalized workflows using the open-source Stable Diffusion.

Zou Ling, Fu Feifan, and Li Yuchen from Alibaba Cloud each shared their exploration and experiences in the application of AI technology.

GrowthEase's Li Hao elucidated the construction and operational methods of intelligent agents in game AI, drawing on examples.

Following the insightful thematic presentations, participants engaged in group discussions on the opportunities and challenges of implementing generative AI in the gaming industry. Representatives shared experiences and insights on topics such as whether generative AI could replace graphic design, the revenue brought by AI to game content, and the landing scenarios of Large Language Models (LLM) in the gaming industry.

The event attracted representatives from dozens of companies, including Perfect World, Changyou, and Yuanli Lengjing, who actively participated in discussions. Shanghai Landing Law Offices continues to track technological frontiers and regulatory dynamics, committed to providing innovative, efficient, and practical legal services to businesses. In the future, Shanghai Landing Law Offices will continue to organize various activities, welcoming everyone to pay attention and actively participate.